A book marketing fear we all have when it comes to writing a book: What if no one buys it?
While that is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to get others excited about your book, and to get them talking and sharing the news with their friends.
Here’s some ideas for Book Marketing Made Easy;
Host a Launch Party. Weeks before your official publication date, it’s time to start revving up the launch engine. Offering bonuses for early purchases, incentives for a review, and free chapter downloads are all proven strategies for building the buzz for your upcoming book. Host a Facebook party and provide giveaways. Ask other authors if they would like to participate in the giveaway and provide items for the giveaway including their own books.
Make the Interview Rounds. Two to three months prior to your book release, have your virtual assistant begin researching podcasts, blogs and other media outlets for potential interviews. Create a press package to send out, including headshots, book cover art, blurbs and testimonials, and let everyone know that you’re looking for interviews and guest posting opportunities.
Blog About It. You are your own best publicist; so don’t be afraid to toot your own horn on your blog, in your email newsletter, and on social media. Include images of the cover, blurbs from advance readers, and give your audience plenty of time to get excited about the upcoming launch, so when the buy button finally goes up they’re eager to get a copy.
Boosted Posts. Facebook is a terrific way to get new eyes on your book. Paid ads leading to your launch page are ideal, and can generate a lot of traffic for a very low cost.
Join Facebook groups for Book Readers – post about your book in these groups.
Free Kindle Days. This technique alone can catapult your book to bestseller status in a matter of days. The key is to build up a buzz on your mailing list, share, share, share on social media, and ask your friends and colleagues to do the same.
Book marketing isn’t as easy as simply listing it on Amazon and becoming an instant bestseller. Anyone who tells you that is the exception to the rule. But that doesn’t mean selling your book is impossible either. With some strategic planning and a little effort, you can have a fantastic launch, whether it’s your first book or your fourteenth.
There’s a lot of moving parts in a successful book launch—landing pages, mailing lists, JV partners, social outreach, and more. I used all of these methods listed above and more to launch my book Out Of My Comfort Zone: Stories of Courage, Perseverance and Victory —so if you need help with your book marketing made easy launch plan, reach out to me.
About Rebecca
I’m Rebecca Camarena, book coach and best-selling author and I would love to connect with your further. If you’re a first time or second time author interested in learning how to write and/or publish the book of your dreams then consider signing up for my newsletter, check out my services page or leave me a message on my contact me.
